When It Comes To Adwords I Thought I Saw It All

I did an article on piano lessons, and I put some Adwords around it, you can check it out here: Piano Article.

Now what I saw on the left hand side was something that actually made me stop and look. Then look again.

Serendipity Music School have an Ad there. Problem being they also have a phone number on their Ad.

What on earth is all that about?

All it says is "piano lessons for adults and children phone ...."

Now are they thinking that I am going to stop, run hysterically to the phone and call them up, because of that Ad?

No.

Are they going to get crank callers?

Probably :)

I think they are trying to be too clever. They have thought, "actually if we put our phone number on the Ad then people will click it rather than jumping to our site"

I went to their site and found one or two faults.

1 I am about 100 miles away from them, and I am not going to go to their school just to learn the piano...obviously geography selector in Adwords wasn't used.

2 Their webname is too long. Also I guessed it was .com, but it is in the UK, so couldn't they use .co.uk?

3 As soon as you get to their site, guess what is the very first page you see? A telephone number!

4 For a school, there is no pictures of anyone...anywhere on the site.

5 On the "About Us" link, there is an address? So the address made the site? No one is updating it...it is all controlled by an address? Do you have to write to them to know the background of the company?

6 "Aural/ Ear Training" is one of the course descriptions...nothing else. Is that where your ear jumps around and through hoops?

The site has been made by someone who knows too much.

If I designed a site I make it from a beginner point of view, with free Youtube videos to explain the point.

If I don't know a topic that well, I learn it and write down my learning curve. What is the point of Aural/ Ear Training? What does it mean, why do I need to use or learn about that?

And there are no pictures, there is no picture of the person taking the lessons, there is no bio, qualifications, no pictures of their piano room...

There is no reason why I should go with them. The benefits of using their school rather than another one is just not expressed on their site...or even on the Adwords Ad.

Just no detail...

I am not picking on Serendipity, there are a few sites that are like this. So if you are building your music site up, make sure you know who you are dealing with, know your audience, and ultimately...what are you trying to achieve with your site?