Thursday, 14 February 2008

How Slow Can You Go?

I wanted to join an affiliate program that would work like a dream with a mini project that I have lined up.

So what do you do?

Contact the affiliate people, check out their great "pitch page" on their affiliate system (links, graphics etc) fill out a little form and they "will get back to you".

1 1/2 weeks later I still have no reply.

This is not good. Is that the way they treat their affiliate people, customers, sales...and money?

I hope not. I hope that they have lost my email, or that the dog sat on the mouse button and coinsidently clicked on the delete button.

But why I am making excuses?

There are loads of affiliate programs of this type around, and my little warning lights have told me to move away from this company.

They may have a great affiliate percent, they may have great conversion rates...but I don't want my site to suffer indirectly by them.

Sale lost just by being slow...not even an automation email to say they are processing my request.

Sale lost just by not answering their email on time.

Sale lost because even if they got back to me, I wouldn't go with them...I would have found someone else.

If you go slow, your customers will go faster to someone else. When everyone does exactly the same, the smallest bits of "customer service" can generate far better sales (immediate and future) than costly advertising.

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