I just went onto my music hosting site and they are offering promotions. All fair and well but they don't offer one tiny little bit of information which would make it worthwhile for you:
The CLR.
This is the clickthrough rate.
This makes it all the worhwhile, and is what most marketing people don't do.
The CLR is all part of testing, and that is what most people hate because it proves once and for all if something works or not.
If I said to you that banner ads do not work, full stop, and offered you proof of that, well you wouldn't spend anything on that adertisement area would you. You would invest in something that works.
Oh, and banner ads don't work.
Some point in time you probably will advertise. To sell your music probably. But how do you know what works and what doesn't?
Testing.
Testing makes a good marketer and good sales. Someone who doesn't test doesn't make sales.
If you test a headline for people to buy your music you can change that headline every week to find out which headline is the most profitable.
I know banner ads don't work because other marketing people have made those tests and anyone who does banner ads will lose money.
However increasing your community presence will increase sales. Increasing your subscribers, increasing your listers through online forums and "community sites" will increase any sales and downloads.
It has been tested. So don't wate your money.
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