When Is More Bad?

Music sites on the Internet have one thing in common....they all do more.

They have more JAVA apps, loads of Flash and colours aplenty.

However, more is not often best. Those sites that I visited, I came away downhearted...why?

Because I couldn't find the MP3s to listen to or download. I make the MP3 Directory, an ebook with free MP3 sites...over 1 million free legal MP3s on offer. But I couldn't find some- even though I knew they were there. This is such a shame. There are two reasons behind this:

1. Artists believe they should max out their site to bring people back. No, people want what they want. If you can not deliver that then close down your site and re do.

2. Some people sign upto MP3 hosting sites. These are great in theory and sometimes practise but you still can not change the way it looks. Soundclick have slightly altered the way that they show you how to download a track. I have noticed falling downloading number because of this flashy change (an arrow pointing down...thats it), so now I have to tell people how to download a track and where to find it from. This wastes customer time and they will click away.

Usually downloading is spontaneous,a "there and then" mentality (hence why you need your details in the MP3).

So what do you do?

Go with number one with number two going on in the background.

So make sure that you have a site that is easy to see, easy to navigate and simply offers the listener what they want quickly. Even state "clicking here will open a new window". Make sure that it is full proof.

To back this up, one small company went from small to global quite quickly, bashing down huge competition with ease and in the face of industry opinion became a global leader.

The company?

Google. The most simplest interface and website on the net became a Yahoo! beater.