Shhhhhh...The Ultimate Marketing Secret

I have bought most marketing secret books, ebooks, webvideos, free ebooks etc. I think I have a marketing hobby. I collect loads of the stuff.

Each one describes the best marketing secret ever....like in the whole wide world.

You have heard the hype and frankly I am getting tired of it. This is really note worthy:

There are loads of ways to make money on the Internet, that is a big fact. The other fact is that there isn't one best way and there isn't one way that is easier than the other, they all take time and effort on your side..

Really?

Ok lets see what is needed for most "money making opportunities":

An Ebook: Time and effort to research then write it.
A Freelancer to write book/project: Money and research.
Clickbank: $40 startup fee- then sell what you want.
etc etc

Those are just a few of the main ones that get banded around. You have probably seen them as well. However there is one ultimate secret, which is so super simple but so hushed up that marketing people sell you this in big ebooks. Do you know what it is?

To Test

Yep, that is it. But don't click away...I shall explain the importance.

Do you know when marketing types say that they have spend hundreds of dollars, so many years working on something, what they are ultimately doing is testing...and testing everything.

The best marketing types test. They test a sales copy title, keep it for a week, if it works great, if not, they change it. They regularly test.

If something doesn't work you change it until it does..

Everything that is designed, made, written, built has been tested. Every bit of word, every picture, every comment has been tested...

Marketing sites and high trafficed sites are so because they have been tested to look like that. That is what works well. Have you noticed that most websites have a white or off-white background? That is a tested feature. Audiences react well to that rather than any other colour.

Testing makes or breaks you. It is that simple.

Just for example. I know that if you put your music links/ playlist close to the top of the screen, people are going to see it because the top of the html page if is the first place they notice. If they don't like the content they will see your tracks. If they are looking for music they see your tracks.

Seems obvious but it needed to be tested to see if it worked or not.

15 seconds is what you have when someone lands on your pages. If you message is not stated in that time then you loose downloaders.

How do we know this?

It has been tested.

Test everything, track everything. If you have downloads, monitor which is doing better than something else.

I have released about 3 free ebooks. I know which one works and which one is struggling. What I thought would do well, isn't. So I won't put too much effort into that line, but the one that is romping away, I will build up more info in that area.

I only knew that because of testing, and tracking. If I didn't, too much money and more importantly time would be wasted.