Jumping Overboard or Swimming?

We all know that RSS, Podcasting, email, Squidoo, YouTube and every other marketing device under the sun is successful.

What I have noticed is that when there is a squeak of a new markting idea it gets jumped on quickly.

I have also noticed that some people will not do anything but keep with the old status quo.

The problem that the second set of people face is one of being left behind, "not realising it" and then coming in with expensive urgent emergency ideas.

Any sort of emergency of this kind seems to be one of the sites making. If they didnt know that a problem was coming they are out of touch and not uptodate.

That is what is facing musicians and music companies. The idea of downloading MP3s and copying music (tape to tape, CD to CD, radio to tape etc) has been around for ages. But it only seems to be in recent years that the industry is starting to think of how to get out of the situation.

If you have a CD writer then you have CD burner software...so they actually give you the tool, for free, to do the job. Windows Media Player actually has a burn button well highlighted...so they have known for some time.

This is the panic setting in, and someones idea, some person who is getting paid alot of money who said in the past "forget about MP3s and all this Internet stuff".

So what we must do as musicians is to subscribe to a music marketing site/ blog :) and keep up to date. Failure to do so will lead up into stagnation and ultimately failure.

Take this as one of my well known examples: I surf around musician sites alot to see what people are up to, and I found one that stated "wanna hear my tunes? Send me a SAE and I will send you a tape of my work"

Seems like there is alot of work to do ahead :)