Saturday, 19 January 2008

How To Increase Sales Very Easily.

I know that I have advocated ebooks as a good income earner. Why not? People are searching online for something...

They want something, they don't need anything..

So they search around for something that they need, like information (primarily why the Internet was born in the first place).

So cut a very long story short, you have your ebook (high searched for topics and how to make one easily can be found in the Music BluePrints).

But is electronically (downloading) the best way to actually deliver it?

Alot of people say yes, and about 90% of all sales is through this method, but let me ask you about the 10%? How about if you could sell them something that is more expensive?

That is the idea behind alot of master marketers. Just say they sell an ebook electronically for $10, they will always sell a printed version to grasp the 10% who don't trust/unsure/dont know how to download their ebook. And do you know what? You can charge more because it is printed, its perceived value is higher. So that $10 ebook can easily be $18 print book (with links at the back to the bonuses).

How about the binding and shipping?

There is a company that will handle everything for you. All you need to do is to send off your ebook to them, and then when someone buys your printed ebook they make a printed book out of your ebook in a format that you desire. CafePress is the company. It is well respected and does a cracking job (Internet Marketing Center use CafePress).

Always have a shot of you with the book, and always say how they would use the book (read it at work, on the train...make customers think that while they are relaxing they can still learn)

Also, and this is quite a biggy here..

You have to think about your audience. Now alot of the cooking sites are great and they sell ebooks. Which is nice, but can you see the problem here?

When has someone got a computer in the kitchen to actually read the recipe?

Sure they may print off the document, but now you are helping them do you out of some cash!

Remember you need to sell the reasoning behind a printed book - has all the bonuses within it (alot of books don't have bonuses) and can be used while you are actually doing what is says to do!

Also with a printed book you can ISBN it ($70 for 10 ISBN codes (10 possible print books)- this would be bought through sales of the ebook) making it even more worthy.

Now you can place it on Amazon and Froogle...drastically increasing your sales more.

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