Google Ads And Your Loss #2

I have had a little rant about Google Ads before. Apologies for bringing it up again, but I feel that it needs some chatting.

My view?

I think that if you are a content site you have spent a while building it up. Now, you put on your site Google Ads. Now people who don't like your content or even want something else, they click on an Ads and you get 10c or so per click.

My problem is that you might not see that person again, and the links that you have on your site will be worthless. The company has made $20 from your click, probably.

What do we do?

1. Your Google Ads are really needed for a site that is throw away. One that is designed to just use Google Ads only. Not a content site.

2. If you do have a content site, make pages that are disposable themselves, that are leveraged from your content. If you have a guitar site selling your own "how to guitar" dont have Adsense on those pages. Because there are loads of competitors (doesnt matter how many times you ban their webnames) with Ads for 20c a click. You get 20c, they get a sale and a recurring one at that. However, make up the "best guitar tracks" page and put the best chart tracks on there with Google Ads. MP3 clicks are high and you will get high traffic from this page as well.

3. If you have Google Ads, could you make the thing that they sell? The Ads are related to your site...how about affiliate links or your own products rather than Google Ads?

I have Ads on this site, at the side, not in text. I also don't mind if people click away from this site. If that is what they want to do, I don't mind. This site is a great hobby to get various points across.

Google Ads are just super great for a company selling direct and targetted products. But I think Google Ads has been misdirected to the normal website master.

They have been sold as a moniterizing method, but I think they have been sold to us by the actual companies wanting Google Ads to sell.

I think that marketing types have told us that Google Ads is great, so I have done a small bit of research, and see what you think:

Out of all the top Internet marketing people do they have Adwords on their sites?

Jim Daniels: No
Mark Hendricks: No
David Vallieres: No
Marlon Sanders: No
Rosalind Gardner: No
Derrick Gehl: No

Ok, how about the big companies. If you need traffic, surely they will be raking money in from their massive/ millions of visitors:

Amazon.com: No (the ads that are there are related to Amazon)
IMDb.com: No
Adobe: No (awesome intro though)
Microsoft: No
Walmart: No

So not one of these site have got Adsence on. Not one.

They promote their own products and they keep their traffic internal- not sharing it with anyone else.