People have always asked..."how do I make money with my music"? Or, "How do I promote my music"?
The best way? It is really an Internet Music Marketing must tip:
Email.
I can hear the moans and groans now, but email has, and will always be the best marketing tool in your marketing weapons toolbox.
Someone has bothered to give you something very sacred and personnal- they are a targetted entity. They want to know about you, they want to know about your music. You can not really buy this type of qualified visitor.
However, sending them only buying alerts will quickly put them off. Each email you send should indicate:
1. What your group is about
2. Exclusive "subscriber only" songs
3. free bonuses
4. T-Shirts
5. Groups news
The list could be endless.
Get a newsletter up and going (from your main site) and attract fans to it, even do a free subscription service/ private area site for email subscribers only?
Monday, 3 December 2007
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