If you read my previous post you will realise that MySpace and other community sites rely on traffic being generated from you. You promote your community site and MySpace puts their feet up.
1. The problem with this is that the site relies on traffic generated by you. If some new kid on the block appears and is better than MySpace, then people drift over to that.
2. Also as the site becomes big, you get lost and you need to shout much louder to get recognised. You need to become more dedicated, contact more friends and interact much, much more.
3. MP3.com happened. This was one of the first community sites and it was good, but way ahead of its time. People has MP3.com/Artist.html site names and promoted it in the same way as we do now. But when the site collapsed...so did their sites, they had no back up and they had no way of contacting the traffic to tell them of a new address.
This is why we must always have a base, our own website, just in case.
Most professional artists have their own site PLUS a community site (which their record label sorts out and maintains). Look up Basement Jaxx. They are on MySpace, but, they also have their own website.
Community sites are traffic generators. They can keep you in contact with your "friends" and sort out a network of new fans where you promote and display various deals from your main site
Its the only way to go.
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