Pay Per Play- PPP. The New Revenue Maker For The Musician.

Recently I was given an email telling me about this "revolutionary service" called pay Per Play- PPP.

Now, anything that is called revolutionary I am wary.

The basic idea of Pay Per Play that I have interpreted it to be is this: In essence it is basically a TV/ radio ad on your website that lasts for 5 seconds. For the privilage of this you get to keep 100% of the revenue.

So you become the broadcaster, and companies pay you a percentage of the advertising cost to host this snippet on your site.

It has been going for some time and the stats from the Pay Per Play site are quite impressive. You play the advert and you get to keep the money. Great I hear you say.

Now I am the only one who is skeptical of this advertising method. Type into Google PPP or Pay Per Play and find countless number of articles promoting this service. But my problem is historical. And here is the main reason:

TV and radio ads are ok, they aren't too bad. They are however competing against Adsense. Adsense is great because it is hyper targetted to a specific webpage and client and the advertiser will only pay if someone clicks on their link. If the ad doesn't match up it is removed or lowered in positioning.

With PPP the only winner is the website. Targetted as it is, PPP is not targetted in the fact that the advertiser doesn't know if the ad worked, i.e. someone bought the product.

Can you see where I am going here? In the very short term, you can earn alot of cash from this. Because it is new. I have signed up because I know that in the future this is going to happen:

Advertisers pay out (the ones with more money throw cash at any new marketing method before thinking. It happens every time with no exception) and they can not assess if the ad is working or not. They throw out x amount of thousands of dollars and their sale increase minimally. They get frustrated. So in the long run, they will go back to Adsense and older, more trusted marketing ideas.

It was the same when pay-per-click banner ads were present. With that idea, the website got money just by someone clicking on the link, regardless of whether they bought or not. Now it is very hard to find this sort of advertising as it doesn't work.

The website is very cool, check out the Pay Per Play- PPP website, and sign up quickly, get some quick cash when the links arrive in a week or two, before the advertisers know what happened :)