Autoresponders or money generators as they are usually called.

In advertising there is a saying, people will only recognise your "brand" or product if it is shown to them 7 times. Some people say more, but 7 is a good ball park figure.

There is also the issue of getting past loads of competitors in a very competative environment. How do we do it?

Well we give away stuff. People love free stuff, and the Internet was practically born out of the need to share free stuff.

How do we make our money?

Well we can either relate the freeware to an affiliate product and make it a "how to" product or a report. This is good but we can also add to this. Because what will happen if our product is a bit of software, it is hard to put in affiliate links and make the product our own. So what do we do?

The ultimate thing we need is to capture email addresses. Without this our money making business ideas will sink.

To get our freeware product we need a page highlighting the benefits of our product, i.e. what it can do for them, rather than how it is made. This will be constantly be written about in this blog.

Now, we ask for the email address (say you won't give it away to anyone etc). Now if you have highlighted benefits and done a good job selling the freeware, people will be barking mad not to sign up.

Now you add you autoresponder. the best one is http://www.freeautobot.com/. The site looks adverty, but it is how they make their money, but the bot is totally free and a solid bit of software. Now we can make some money.

Send the person an email about 48hrs after they have downloaded thanking them for downloading. Give them an article with quality info written in, then offer a paid product or even a related affiliate product. Then send them an email about 1-2 weeks after that email with similar info. Then 3 weeks etc...always keeping you in their mind.

I would even offer a newsletter to them, offering other free stuff which they can get once subscribed.

Never spam, always say at the bottom of the email that they can opt out of the email when they want.

And never blatently advertise the fact that they are going to click on an affiliate link. An affiliate link is only good when it is a recommended, reviewed, or how-to affiliate link. People are too wary that everything is a paid for link and they don't really trust what they click on, unless they have asked for it.

So that is how reviews or how-tos work well because these people want to know about your product!

By promoting your freeware like it is a paid product increases its perceived value. Making the whole thing look professional from the start.

Even if people don't go through your site and give you the email addresss, make links within the product to highlight another free product that they can download...if they give you the email address! That address is then linked to your autobot.

With these autobots you can do everything automatically, leaving you time to promote and create products.

Email courses, sending out products, offering a newsletter sign up etc can all be done with autoresponders.

Give them a go.